NetOne’s 7-City Clean-Up: How ESG Drives Brand Equity and Tourism Value

By Ross Moyo

NetOne mobilised communities in 7 cities for the Mega National Clean-Up Campaign, reinforcing its CSR play around Vision 2030 and NDS2.

The campaign, backed by President Mnangagwa’s national initiative, brought together NetOne staff, local authorities, schools and residents in Harare, Chitungwiza, Masvingo, Bindura, Bulawayo, Nyanga and Zvishavane.

*Business Case for Clean*
Ernest Magadzire, NetOne Spokesperson and PR Manager said environmental stewardship protects key economic sectors.

“Protecting destinations such as Nyanga is particularly important because our environment is one of our greatest national assets. Clean communities promote tourism, improve public health, strengthen local economies and create a better Zimbabwe for generations to come.”

By cleaning Nyanga — a premier tourism destination — NetOne is protecting brand Zimbabwe for both domestic and international visitors. Tourism is a major forex earner and relies on clean, safe environments.

*Stakeholder Partnerships*
Strategic partners included City Councils and schools like Quinton Junior School and Herentials College. The partnerships lower execution cost, deepen community buy-in, and position NetOne as a responsible corporate citizen beyond airtime sales.

“Through collective action, strategic partnerships and unwavering commitment to national priorities, the company remains at the forefront of initiatives that protect the environment, enhance community well-being and contribute meaningfully to building the prosperous, upper-middle-income Zimbabwe envisioned under Vision 2030.”