By Zimbabwe’s converged telecommunications company TelOne hopes to increase its market share to 25 percent by year-end through the implementation of various strategies.
Speaking to journalists yesterday on the sidelines of the launch of Wifi Home and Away along with Prepaid Voice bundles, the company’s managing director Chipo Mtasa said their current revenue market share stands at 14 percent.
“In fact I would like to talk about our market share in terms of revenue. Our revenue market share is around 14 percent.
“Our targets at the end of our strategic plan period is to get to 25 percent. We have a 25 percent target,” she said.
She said the company’s debtors mainly including public entities owe the company about $200 million which they intend to retrieve via an alternative programme. TelOne emulates Zesa’s prepaid method that allows debtors to pay what they owe while using its electricity, a method that has helped the electricity company salvage millions of dollars.
We are trying to move to prepaid such that if a person pays $30 then $20 goes for the current bill and the rest goes towards the debt. We would want to do what Zesa does, I think it’s a good model,” said the TelOne boss.
Mtasa also said TelOne, about a fortnight ago, completed the Bulawayo-Beitbridge backbone fibre project, which is a more udependable and cheaper route linking Zimbabwe to the rest of the world through South Africa.
“We are on course to recapture the market share that we think belongs to us. The last two weeks we commissioned the link between Bulawayo and Beitbridge, a desired link between TelOne and SA were the major traffic comes in, and it will have a lot of implications to the cost and affordability element we are talking about,” she said.
The project is part of the implementation of the National Broadband project which has to date drawn down $54 million of the $98 million facility, thus giving the business impetus for growth.
Programme implementation is expected to be finished by the end of 2018.
Mtasa said a key highlight from the network modernisation project is the migration to pre-paid for voice service and it is anticipated to improve business cash collections.
Through the prepaid voice bundles, voice calls will be cut down by more than 80%.
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