By 
Econet Wireless Zimbabwe has the biggest digital footprint in Zimbabwe. It defines digital trends with more than 13 million natives riding on its network, this is a gold mine at their fingertips, alas this huge digital footprint has not been visible under it past Digital marketing manager, David Tendekai Duri.
Its on a sad note that yours truly is penning this one, after he has just relieved self from Econet Wireless Zimbabwe, I would have wanted a robust introspection of his greatest achievements and fails at the helm of the biggest mobile network in Zimbabwe.
A quick look up under his Facebook page still claims that he is still with Econet Wireless Zimbabwe, maybe it’s simply because he last posted last year, before packing, so much for a digital native.
However with such a huge digital capital, David Duri, is by far one of the failed digital marketing managers, who failed to excite and leverage on this serious opportunity, forcing many to be either completely be in the dark of the goings ons products or promotions, or had pathetic digital campaigns not worth our attention.
For a mobile network operator with ,lots of give aways, exciting activities , real ground traction and screaming market share of more than 65%, the animal was a giant , which is yet to unleash its greatness.
If Econet has 12 million active subscribers and more tha 400 000 X followers how come the social media pages under him were virtually dead, unresponsive, and never trended.
Unfortunately for the know-it-all, young gentleman, David drastically failed to strike the Goliath, rewriting the script with very spectacular misses, which we have been watching for years.
The biggest fail was shown by the Econet Wireless Zimbabwe Twitter Account, now X, with a total following of 494 000, this is half a million, the X account was a dismal performance, speaking to less than 2 000 followers at whatever given times for the past 2 years, under his leadership, this was so evident.
poor performance and interaction
One may also begin to wonder whether these are real humans or he bought some bots as the page seems to be struggling with fighting human-to-bot interactions, with bad and low interests on his posts, this misdemeanor is screaming loud than any other action.
Even the popular baba Shero got a cold welcome, but only on his page.
One way to flag a twitter account with fake followers is to simply check its reach, reaction or interaction, the X algorithm is a simple one, if your followers are excited it spreads; if they are not, it simply does not propagate.
Even at the best of times, when winners were announced and freebies were given away, the page simply did not budge; something was very wrong.
Exciting times like their annual marathon, ZAS and Trade Fair where millions will be glued to their phones and looking forward to updates, simply did not strike gold, there was just not any excitement.
poor performance and interaction
One of the easiest low-hanging fruits was simple collaborations with content creators, digital natives, leveraging on their huge social media platforms and basic media engagements, a simple task he could not unlock, but when done well after his departure, someone was striking gold.
this Promotion reched more than 1 million Zimbabweans.
While many have tried to do collabos with him, David Duri was popularly know by many content creators as the block plug, very popular for blocking any new creatives and ideas, if it was not done by him, through him then it does not fly, this is just how bad he misrepresented Econet Wireless Zimbabwe. Yours truly once suffered shame and embarrassment at the trade fair for trying to introduce an innovative and creative way, but this is nothing personal, just a confirmation of a self-driven ego.
Social Media is everything today, there is no better way to reach the market, their facebook page with
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