Astro Mobile has appointed trending Urban Grooves musician Enock Munhenga better known with the moniker ExQ as its brand ambassador.
Speaking to journalists at the Astro Offices, the company’s chief executive Munyaradzi Gwatidzo said as a local cellphone brand they have taken it upon themselves to support local musicians. He noted how XQ has stood the test of time.
By Kudakwashe Pembere
“XQ is a person that has tasted the taste of time. So you normally notice there are musicians who come in with a song for the season and after that they disappear. They come and they disappear. We have certain artists that have been there.
“There have been different types of music that has come and with time the taste of music changes. But its only through artist that have managed to adapt and stay relevant in terms of what they are doing,” he said.
Impressed by the performance of Xq in the music industry, Astro decided to take him in as their brand ambassador.
“We have partnered with EXQ in terms of him bring our brand ambassador and we believe there’s a lot of synergies between what he is doing. I think he is doing amazing things in the music industry. And we believe working with such an artist is something that will create the win-win for him and us as a brand.
“And one of the things that we are trying to do is to create collaborations in Zimbabwean talent and also regional talent. So as a brand there are a couple of other African countries and one of the things we are going to be doing with our brand ambassador is to also expose him into the region,” said Gwatidzo.
ExQ said he was elated to be part of the Astro Family promising to prove he is worth the deal.
“Im really happy to be part of Astro. Its local and Im local and Im sure sure…Im happy to be…time yandatopihwa ishoma time yavandipa ishoma…(Unfortunately the deal is not long).I wanted it to be five years but yandinenge ndiri panapa Im gonna try my best,” he said.