BARELY a week after the high court ruled in favor of Kwese to have its content distributed by local content distributor Dr Dish, the pre-paid TV giant is already making noise on the market this time with its Free one month subscription for if customers.
A walk around town this week bears testimony of population whose desire and thirst for affordable entertainment packages is insatiable.
By Pearson Mbendera
For a start, Kwese TV’s full bouquet subscription including installation, decoder is fetching for a megre $49.
In neighboring Botswana, it is reported that Multichoice has slashed prices as a measn to counter the heating competion from Kwese.
Having enjoyed monopoly for a very long period of time, DSTV now has competition in the form of Kwese TV, which has been well welcomed by scores of people who queued at various Econet Shops on Saturday, the day after Kwese TV won their licensing battle with BAZ.
According to Kwese through its lawyers, more than 24 000 Zimbabweans had already been registered with Kwese before it temporarily had its content distribution partnership with Dr Dish suspended by the Broadcasting Authority of Zimbabwe (BAZ).
With a wide variety of channels to choose from, ranging from news to sports, Kwese TV is offering an affordable option to the Zimbabwean market that has been struggling with many problems ranging from a cash crisis making it hard to make payments to DSTV as well as economic hardships rendering DSTV offerings too expensive for the local market.
While the coming of Kwese seemed like a distant dream, they finally won their High Court case on Friday, and by Saturday, it was business as usual with scores of people trooping to their shops dotted around the country.