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Ecocash Zimbabwe a subsidiary of Econet Wireless Zimbabwe, made a significant impact at the 2025 Zimbabwe Agricultural Show (ZAS), building on the success of its parent company Econet Wireless, which won the award for Best Overall Stand in the Information and Communication Technology (ICT) sector.
While the double-storey stand of Econet Wireless attracted much attention, it was Ecocash’s customer-focused presentation that truly engaged visitors, showcasing the brand’s dedication to making financial services accessible and convenient for all Zimbabweans. The Ecocash section was bustling with activity, featuring a range of digital solutions aimed at empowering individuals and businesses.
By Ropafadzo Mashawi
One of the standout features of the Ecocash exhibit was the “Back to School” promotion, a strategic initiative aimed at easing the financial burden on parents and guardians preparing for the new school term. Ecocash demonstrated how its platform enables secure and seamless handling of school-related payments covering tuition fees, stationery, and uniforms through mobile devices. This promotion highlighted Ecocash’s proactive approach in utilizing its digital infrastructure to address customers’ seasonal needs.
The company’s presence at ZAS reinforced its essential role in connecting agriculture, industry, and the community. By demonstrating how its digital platforms facilitate financial transactions, support small-scale farmers in a cashless environment, and enhance everyday commerce, Ecocash established itself as more than just a financial service provider; it is a crucial enabler of economic activity and a partner in national development.
The enthusiastic response from the thousands of visitors to the stand, along with the accolades received by its parent company, solidified Ecocash’s status as a leader in digital innovation and a cornerstone of Zimbabwe’s digital economy. The success at ZAS highlights Ecocash’s ongoing vision to harness technology to empower individuals, transform businesses, and foster a sustainable, connected future for all Zimbabweans.
As Zimbabwe’s largest mobile money platform, Ecocash offers a wide range of digital financial services, including money transfers, payments, savings, and micro-insurance. Committed to promoting financial inclusion, Ecocash aims to empower communities through innovative and accessible technology.
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