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Tobbaco Firm Faces Financial Challenges Amidst Economic Uncertainty

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Tobbaco firm British American Tobacco(BAT) has reported a significant decline in assets, from ZWL558.79 million at the end of 2023 to ZWL323.96 million as of June this year, this substantial drop raises concerns about the company’s financial stability amidst Zimbabwe’s challenging economic environment.

The company’s board of directors acknowledges the difficulties ahead but remains optimistic about navigating these challenges.

According to BAT Chairman Lovemore Manatsa, “Although trading conditions are expected to remain challenging in 2024, the board of directors is confident that the company is in a good position to navigate through the challenging operating environment.”

Zimbabwe’s economy has been experiencing significant headwinds, including high inflation rates and declining economic growth. The country’s inflation rate has been volatile, with advanced economies recording a 7.3% inflation rate in 2022, the highest since 1982 ¹. Additionally, the unemployment rate in Zimbabwe remains high, exacerbating economic challenges.

Despite these challenges, the company’s leadership is confident in its ability to adapt and overcome. By implementing strategic measures to mitigate financial risks and diversify revenue streams, the company aims to stabilize its financial position and ensure long-term sustainability.

Tari Mudahondo

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