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The Domestic Tourism Festive Season Campaign, initiated by the Ministry of Tourism and Hospitality Industry in collaboration with the Zimbabwe Tourism Authority (ZTA), managed to promote local tourism and enhance the festive season experience for both locals and the diaspora.
The provinces resonated with enthusiasm, with Manicaland leading the charge with an impressive turnout of 11,500 attendees. These also included attendees to the Save Beach Jamboree.
Simultaneously, the Meet and Greet Campaign at selected ports of entry sought to warmly welcome visitors, disseminate information, and create awareness about domestic products.
This was revealed in Harare today by Hon Barbra Rwodzi, the Minister of Tourism and Hospitality Industry at a meeting with the media and tourism sector players.
Hon Rwodzi said the primary objectives of the campaigns were to encourage domestic travel, promote local tourism attractions, nurture a travel culture, and boost the tourism economy. Additionally, the Meet and Greet Campaign aimed to enhance the arrival experience for visitors and raise awareness about available holiday packages.
The Domestic Tourism Festive Season Campaign showcased a vibrant tapestry of attendance, providing a shaded insight into the diverse provinces of Zimbabwe. The launch event drew an estimated attendance of 28,000 individuals, symbolizing a collective eagerness among Zimbabweans to explore and celebrate the rich cultural and natural heritage of their homeland. Below is a summary of the estimated attendees at the campaign launches in the various provinces around the country.
Midlands followed suit, contributing significantly to the festive spirit with an attendance of 4,000. Mashonaland East, Mashonaland West, and Matabeleland South each attracted 3,000, 2,000, and 1,500 participants, respectively.
Masvingo, Mashonaland Central, and Matabeleland North each played their part, fostering a sense of unity and shared celebration with attendances of 1,400, 1,300, and 1,300, respectively. The capital city, Harare, and the cultural hub, Bulawayo, brought their distinctive charm to the festivities with attendances of 1,200 and 800, respectively.
The collective attendance figure of 28,000 resonates not only as a numerical success but also underscores the nationwide engagement with the campaign’s mission to promote domestic tourism.
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