The country’s connectivity giant to mass market – ZOL Zimbabwe, has officially migrated to a new brand identity aptly dubbed Liquid Home Zimbabwe.
This rebrand reflects the natural evolution of the well-loved home brand and its much-awaited alignment with the parent brand – Liquid Intelligent Technologies, a business of Cassava Technologies.
Mr. Wellington Makamure, Regional CEO of Liquid Intelligent Technologies Southern Africa, said:
“The rebrand is to ensure the consolidation of Liquid’s consumer offering so we are identified as a single brand, under one name. The new brand identity will ensure streamlined service delivery and assure our customers of our continued commitment to offer uninterrupted internet services straight to their homes.”
As part of this rebrand, Liquid Home Zimbabwe will ensure the seamless transfer of all customer accounts from ZOL to Liquid Home Zimbabwe. Customers will enjoy the same benefits they did under the previous brand name, and on the same terms and conditions as their existing contracts, ensuring no disruptions to the services provided.
The rebrand comes at a time when the demand for home connectivity has increased dramatically to cater for employees working remotely and children being home schooled. Liquid Home has also added a further 60 LTE base stations across the country to ensure that more Zimbabweans have access to high-speed connectivity right at their doorstep.
Since its acquisition in 2012 by Liquid, ZOL has increased its reach exponentially aided by the support and backbone infrastructure from the parent brand, allowing it to become the most loved brand by people in the country. In addition, the company has also ensured improved customer experience and engagement while continuing to deliver top-tier offerings that cater for the ever-evolving needs of the customers.
Over the years, the ZOL has understood the requirements of its customers and provided offerings that led the organisation to secure the number one position when it comes to high-speed internet service provision in Zimbabwe.
ZOL has always been synonymous with commitment, excitement, innovation, and customer-centricity.
With the rise of internet service providers, the growth of infrastructure moving from ADSL and WiMAX to fibre and LTE and we have seen smart devices go from being luxurious gadgets used by a few, and become necessary tools for both business and home use for many Zimbabweans.
He also added that FinTech has grown incredibly quickly, with 95% of the country’s financial transactions now being conducted online.
Giving her remarks Regional Chief Business Officer Lorreta Songola said Liquid’s reliable fibre network has the underlying infrastructure to help facilitate Zimbabwe’s ongoing digital transformation.
“In the last ten years, we have celebrated many milestones, including offering our customers super-fast connectivity through our FibroniX and WibroniX products. We have rolled out 422 Wi-Fi Access Points across the country, that Zimbabweans can connect to while on the go, for business or personal use – you knew them as ZOL Spots, but they are now known as Liquid Home Spots,” she said.
The service provider has consistently understood the needs of its customers in the past, and the rebrand is just another stepping-stone to further its vision of digitally connecting all Africans on the continent.