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Zimbabwe DAP (digital and printing) on a recovery trajectory


Zimbabwe digital and printing (DAP) is on a recovery trajectory thanks to the adoption of a digitalisation strategy enhancing revenue growth despite the adverse impact of Covid-19, which has constrained business volumes across the spectrum.

A Local CEO was quoted as saying  “It is encouraging to note that DAP (digital and printing) is on a recovery trajectory following a 19 percent jump in advertising volumes recorded in March 2021 compared to January 2021,” he said.

In a trading update for the first quarter ended March 2021, business units jumped up with hopes of the momentum being consolidated moving into the second quarter.

According to the update report, the group recorded a 50 percent revenue increase to $427 million in hyper-inflation terms for the period under review compared to $283,9 million in the same period last year.

The commercial printing division was the only unit to suffer a decline as it was affected by suppressed selling prices on its products during tight lockdown environment in the first two months of the year.

On outlook,  the group’s performance for the second quarter was expected to be better based on the improved operating environment. The local CEO, however, warned the possibility of a third wave Covid-19 scare could frustrate positive prospects.


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