ZiFm’s acting station manager and radio personality Tonderai Katsande (Tk) has challenged young content creators to come up with innovative and creative content.
Katsande said this whilst addressing students, technology experts, entrepreneurs and innovators at the TechFest held at Bulawayo Rainbow hotel.
By Wilson Dakwa, Eustance Mushangwe and Loveness Mpofu
“ZiFm being a self-funded station means that it has to create quality content so as to generate a large listenership. This means that we need you the younger generation to work with us in generating creative content.
“Traditional broadcasting required 80% experience but the digitalisation movement requires 40% experience and the rest is your imagination and creativity,” said Katsande.
“We are open to programme slots for young people to show case their ideas. We are looking for young people who can solve problems, young people who can think in other terms and not the obvious.”
Katsande spoke against the idea of young people running away from Zimbabwe after graduation instead of helping the nation to come up with fresh solutions and ideas that will develop our nation.
The TechFest which is being held at Rainbow Hotel is a technology festival that is hosted by the TechVillage and The Big Time Strategic Group. The festival is meant to distil key action points and recommendations that ecosystems builders and stakeholders can use as a guide to promote the development of technology in Zimbabwe.
Media students who were present at Katsande’s presentation expressed interest in partnering with ZiFm as its Bulawayo representatives since the station is currently based in Harare. Katsande pointed out that ZiFm was looking forward to partnering with media students and practitioners in Bulawayo.
Katsande highlighted that radio is now advertising by penetrating different markets such as WhatsApp, Facebook. Companies like Bon Marche request to be featured in radio stations’ social media pages and also bin advertising.
TechFest is still ongoing at the Bulawayo Rainbow Hotel and will come to an end on Saturday 4 March 2017 and entrance is entirely free. Events lined up for the festive include hackfest, game fests, street pitches, innovation boulevard and tech con.