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Xiaomi surpasses Samsung and Apple in smartphone selling

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According to research firm Counterpoint, Chinese smartphone maker Xiaomi sold more phones in June than rivals Samsung and Apple.

Xiaomi’s sales increased 26 percent over the previous month, giving the company a 17.1 percent share of the total number of smartphones sold globally in June, according to a note released on Thursday by Counterpoint Research. It went on to say that Samsung and Apple sold 15.7 percent and 14.3 percent of all handsets during the same time period, respectively.

Xiaomi was the second-largest smartphone manufacturer by shipment in the June quarter, trailing only Samsung.

According to Counterpoint analysts, the trend could be temporary because a new surge of Covid-19 cases in Vietnam likely disrupted Samsung’s production in June.

“Ever since Huawei’s decline began, Xiaomi has made consistent and aggressive efforts to fill the gap created by this decline,” Tarun Pathak, research director at Counterpoint, said in a statement. He went on to say that Xiaomi has been expanding in Huawei’s legacy markets such as China, Europe, the Middle East, and Africa.

In fact, according to Strategy Analytics research released this month, Xiaomi was the top smartphone brand in Europe for the three months between April and June, accounting for approximately 25% of the market.

Xiaomi continues to be the market leader in India, one of the world’s fastest-growing smartphone markets.

Though the majority of Xiaomi’s phones are still aimed at the mass market, the Chinese smartphone manufacturer is making inroads into the high-end segment, which is currently dominated by premium devices from Samsung and Apple.

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