#WhatIs: What Is A Chatbot?

 

You might be wondering what a chatbot is but if you are in Zimbabwe think of the Duta number from India which doles out information in WhatsApp groups.  A chatbot is defined as a computer program designed to simulate conversation with human users, especially over the Internet.

Chatbots often treat conversations like they’re a game of tennis: talk, reply, talk, reply.

By TechnoMag Reporter

Chatbots  are often designed to convincingly simulate how a human would behave as a conversational partner.

Also known as Chatterbots, they are typically used in dialog systems for various practical purposes including customer service or information acquisition.

 

They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.

WhatsApp Chatbots

There is only one chatbot for the Facebook owned company which hit the streets of Zimbabwe called Duta. Duta™ is an indian group messenger specifically created to render different kinds of services like latest news, sports, entertainment, devotional, finance , quizzes and games especially jumble which is the most popular and most used services of all , it also renders a little horoscopical services.

A lot of arguments sometimes ensure in groups about the true nature of duta, some members argue that it is an online robot while some opined that it is a JavaScript programme, but I will choose to call it a robot because it does the work of a robot e.g ranking you; giving you updated on time sports commentries , replies faster than a normal individual etc and you will agree with me , calling duta a robot is more interesting and dramatic than a web language.

So what are the advantages of duta in a group

1. No boring moments in the group; makes it more interesting
2. Get real sport commentaries live
3. Play interesting games and quizzes
4.free subscriptions
5.See more at source

You are amazed at its advantages; duta got a lot of disadvantages too

1. Eighty percent of the news is all about India
2. The jokes are in Indian
3. It crashes and stops replying when bombarded with too much messages, won’t be able to process them all
4. its updates can be pretty annoying too
5. The jumble game is very addictive thereby leading to low quality conversation in a group and too many messages in a group which will be all about ‘jumble’, quizzes , updates etc

Mind you, it is not every of its services that are in Indian language or about India.

These are some of the services it renders in English language

1. Sports commentaries ( *football)
2.weather reports (*weather)
3. Quizzes and games (*gk , jumble)
4 horoscopical services
5.currency converter
6. See more at source

Facebook Messenger Bots.

Zuckerberg last year doubled down on his plan to monetize Facebook by delving into the foggy world of artificial intelligence (AI) in order to have computer software programs called bots, take over sales and customer service functions on Facebook’s Messenger platform. This has profound consequences not only for Facebook’s bottom line, but for marketers as well.

 Certainly for Facebook, this is much more about extracting marketing dollars than it is about breaking new ground in software development. Because by studying user’s interactions with these bots, Facebook will continue to build their understanding of how consumers are interacting with brands and gain additional insight into what products they like and content they consume. That can only mean more value to marketers and thus more dollars for Facebook.

“We are testing if business bots can re-engage people on threads with sponsored messages, it’s a small tiny test,” said David Marcus, Facebook Messenger’s Chief, claiming that they’ll learn more through the “communications and interactions over time with all the businesses and services you need to access every day.”

:

1. Fynd’s Fify

fify facebook messenger bot

Fify claims to be an intelligent fashion discovery and transaction bot. “Fify will have memory and personality to behave just as humans. She will behave differently with different people. She will remember one’s taste and preferences. She will be context aware of what is happening in your world. Fify will first talk only about Fynd Fashion and eventually do all sorts of thing related to fashion — discuss trends, alert you about new arrivals, and even gossip about the latest fad of a movie star,” their blog claims.

Marketer’s Take: The bot was surprisingly effective yet fell short several times when queries like “Show me Blue Jeans” came with a canned bot response, “Sorry, I didn’t find any products for this criteria.” Yet I know they sell “blue jeans”. Still, the bot was one of the best eCommerce bots I’ve seen on the platform thus far, and marketers should study it.

2. Twyla Facebook Messenger Bot

Twyla is an artificial intelligence messaging platform that puts a smart chatbot in your live chat channels, to answer questions, deflect tickets and free up your agents. You can see a live demo of the bot here.

Marketer’s Take: While this is more of a plug and play customer support bot, smart marketers understand the power of upselling and cross selling in customer support channels. If you run a business where cross selling and upselling are in play, this is the bot for you.

3. Burger King

Fast food just got faster. With Burger King’s new bot, simply order and pick up on demand. Simply choose menu items and pick the closest restaurant to pick it up. The bot then provides an estimated time and price. The bot is not available yet, but you can see from the demo, how it will work. It probably won’t tell you the calorie counts per menu item, but you can bet this bot will be programmed to inflate food sales.

Marketer’s Take: If you operate a takeout business or if you want to be the next Domino’s Pizza food delivery service, then Burger King offers an excellent example of how a simple bot can take food or product orders without the need for an expensive mobile app. Its second generation bot will most likely start to predict when you’re hungry and offer discounts on your favorite food order if you purchase in the next 30 minutes. So much for that lean body you’ve always wanted to maintain.

Marvelous Chibagidhi

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