Welcome To The New Facebook Home Phone!

Last night We gave you the LIVE event link where Facebook launched its fresh New “phone” or rather operating system on HTC handset.
It was quite tricky wether to call it the fresh new phone or rather app but we just loved how they managed to simplify things as they brought their next big thing to the market
Here is a good take from wired:

Maybe you were hoping for something radically
new and different from a Facebook phone. If so, Zuck just broke your heart. But so what. Facebook never does anything new. New
doesn’t matter in the blue. What matters is this:
What Mark Zuckerberg announced today runs
software called Facebook Home that makes it
easier for people to spend more time with
Facebook. And that’s all he really needed to pull off. In fact, the long rumored Facebook phone
turned out not to be a phone at all. Or even a
new OS or a fork of the Android operating
system like Amazon’s Kindle Fire. It’s
something more than an application, and slightly
less than an operating system. As Wired.com editor Mark McClusky described it, Facebook
Home is an “apperating system.” The genius of
the Facebook phone is that the company made
a phone without making a phone at all. It’s not
overly ambitious. It’s not a big bet. And that’s
why it may have such a huge payoff. Over the past few days, lots of pundits have
been asking who this is for. Facebook gave us
an answer today: It’s for people who don’t care
about a rich, full experience on the Internet, yet
love Facebook. People who want to run apps,
but are overwhelmed by them. People who want to connect with friends and family, but want it to
be super easy to do so. For many people,
Facebook is the Internet, just as AOL was before it. And just as Facebook is the best way
for them to experience the Internet in a browser,
Facebook Home is going to be the best way for
those people to experience the Internet on a
phone. The product that Facebook chose to roll this out
on, the HTC First, is at best a mid-tier device.
But that’s OK. Thinking about it in the context
of, say, chamfers or pixel density misses the
point. This isn’t a product rollout designed for
someone who cares about processor speeds. Hell, this isn’t a rollout designed for someone
who knows what a processor is. Facebook
simply needed to show something that makes it
easy to connect, consume and share more
content with your friends. It did that. That dive-
into Facebook home screen is the only thing that matters — you don’t even have to unlock
your screen to dig into social. So who cares if
Facebook Home makes its debut on mediocre
hardware? Certainly not the people who made
Facebook a hit. Facebook itself is a triumph of mediocrity. It’s
not the best communications platform; that’s
Twitter or WordPress. It’s not the best photo
sharing app; that’s Instagram or Flickr or maybe
even Snapchat. It’s certainly not the best app
platform, the best address book or the best messaging service. Likewise, it’s so easy to
hate on Facebook for privacy policies, or the
annoying ads, or for constantly rearranging
things, or the things your crazy uncle posts
there or, well, hell — take your pick. But
Facebook is really, really good at connecting people. And that means it can be just OK at
everything else. Like Facebook, your phone, at its most basic
level, is designed to connect you with other
people and deliver information. Like Facebook,
it is a messaging system that also has
applications. The first phone with Facebook
Home doesn’t need to amaze. It just has to work. It just needs to prove that it’s good
enough at letting you upload pictures of your
kid, and good enough at letting your dad easily
see pictures of his grandson, and good enough
at reminding you that it’s Sam’s birthday and,
hey, do you want to say happy birthday? “Happy Birthday, Sam!” Facebook Home, as Zuckerberg says, is built
around people, not apps. Chat Heads personalize your conversations with constant
visual reminders of who you are talking to.
Updates from friends just magically appear on
your lock screen. New messages trickle in while
you read the news of the day. It’s your friendly
companion, right on your lock screen. As long as it excels at connecting you with other people,
and has a clean straightforward design that’s
easy to use, it wins. I mean, look at how well
that’s worked out for Facebook itself. And most importantly, this thing is flexible. You
can install it yourself, which means Facebook
Home will run on at first a few, and then lots and
lots of Android handsets. And there are an
enormous and growing number of Android
handsets out there, with more all the time. Android is already the world’s most dominant
mobile OS. In the coming year there are going
to be hundreds of millions of Android handsets
sold, many for next to nothing in the developing world. At $100, the HTC First with Facebook Home is going to tempt a lot of people who love
Facebook (AKA: the Easier Internet). The HTC
First may be the first Android handset to come
with Facebook Home loaded, but it certainly
won’t be the last. Before long, you can bet you’ll
be able to pick up a handset with Facebook Home pre-installed for free with a two year
contract. (And while this is just a hunch, I
suspect there is a strong correlation between
people who want a “free” smartphone with
people who really dig Facebook.) Will businesses take to it? Almost certainly not.
No business, other than maybe Buzzfeed,
wants its employees spending more time on
Facebook. Will it be a hit with early adopters
and the tech set? That’s laughable. No. Will
millions of Americans just want a handset that can run Facebook? That seems like a bet I’d
take. You see, if you’re not already Facebook averse*
there’s no real downside to Facebook Home. It’s
just more software that makes it easier to do
the things you already do without having to give
anything up–other than your privacy but that’s a
devil’s bargain you long ago forged with Zuck anyway. There’s another thing Facebook is really good at
too, and that’s tracking. And by all appearances
this phone is good at that too. It’s going to know
where you are, who you’re talking to and when,
even what apps you’re running. All of which is
great for Facebook, because ultimately Facebook wants to know every little thing it can
about you so it can get you to click on some
ads. Facebook Home doesn’t even have to be a hit.
At least not right away. The important thing is
that it’s out there, and it didn’t require a lot of
up-front capital or R&D investment in hardware.
It’s a better strategy than anything else the
company has done in mobile. People who already really like Facebook will also like this.
For people who live in Facebook, it may even
drive them to buy one handset over another.
Sometimes mediocre is all it takes.

Leave a Reply

%d bloggers like this: