Twitter is planning to ban all political advertising worldwide on grounds the reach of such messages should be earned not bought.
The news of the ban was announced via the company’s CEO Jack Dorsey’s Twitter account yesterday and will come into effect on 22 November. The ban applies globally to all electioneering adverts, as well as adverts related to political issues.
Dorsey urged legislators and regulators to work harder to develop new laws governing social media, though one can argue that this is hard.
“We need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough,” he tweeted. “The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level-playing field”, he tweeted.
The full details regarding the ban will be released by 15 November. The announcement comes as Facebook is embroiled in a controversy over its decision to exempt ads by politicians from third-party fact checking and from a policy that bans false statements from paid advertisements.
The move by Twitter puts pressure on its rival Facebook which announced that it would not fact-check adverts by politicians on their campaigns, which some argue could allow them to lie freely.