Tweeting Consistency Pays Off for 263 Chat at YATA 2015

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Zimbabwe’s most followed micro-blogging Twitter account 263Chat walked away victorious clinching the Most Influential Twitter Account at the Youth Achievers Technology Awards (YATA 2015) held last week.

263 Chat started off as a Twitter account which engaged Zimbabweans from all walks of life every Tuesday before it morphed to a news website.

By Kudakwashe Pembere

Nigel Mugamu, the founder of 263Chat told TechnoMag in an interview that as 263Chat they are humbled to receive an award from a compadre in the online content creation industry, TechnoMag.

“We as 263chat are humbled and its nice to be recognized by another news website,” he said.

263Chat

263Chat

So elated was Mugamu better known with his twitter handle Sir Nige who delved into the history of 263Chat.
“We started off on Twitter in 2012 aggregating stories from other mainstream media. On the Twitter platform the Zimbabwean diaspora and this at home would meet up and discuss several issues.
“We also held discussions every Tuesday on matters of public interest. As time went on, we started generating content on our Twitter platform hoping that the mainstream media would take our stories,” he said.

“When we saw the uptake of our content was not as anticipated we later developed 263Chat to a website,” he said.
Mugamu said 263Chat was driven by the need of not waiting for international media to give Zimbabwe a negative portrayal.

 

He had to come back from the Diaspora to form the company so as to give Zimbabwe the positive image, the real image it deserves.
He said plans are well on course to start a project in 2017 that offers tertiary students studying towards a degree or diploma in media. Mugamu said the project intends to give the youthful students the voice to air their views.

The 263Chat boss said the year 2018 is going to be exciting with the usage of digital tools of content creation being utilized to the maximum as there will be accurate and precise coverage of the forthcoming elections in Zimbabwe.

Five years from now, 263Chat is looking to expand its wings beyond the Zimbabwean borders to become the regional most preferred news site.

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