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TikTok increasing video length to three minutes

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Short video trending mobile app Tiktok, is increasing the maximum length of videos on its platform from one minute, to three.

TikTok limited its users to 60 seconds per video.

The company says that it will take a few weeks to roll out to everyone.

In a blog post, product manager Drew Kirchhoff said the change is being driven by demand from creators.

According to the blog post, the change has come about because some users say “they’d love just a little more time”.

It also points to the fact that a lot of videos on the platform end up getting split into multiple parts anyway, and says this should help with that.

Platforms for longer videos already exist, so any move like this arguably runs the risk of diluting what made TikTok a success in the first place.

But the team behind the app clearly think it’s worth making the change.

“With longer videos,” the blog post continues, “creators will have the canvas to create new or

 

leona Mandengu

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