By Tongai Mwenje
I can’t begin to count the number of studies I’ve read that claim they know the best time or day to post on Facebook.
While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.
How can you determine the best time for your business?
Step 1: Focus on your audience
Research shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time.
Step 2: Know your audience
Look at your Facebook demographics. They may be different than you think. You can review the age range and gender break down by opening your Facebook Insights and visiting the “Likes” tab. If you have multiple locations or a large customer base, you will want to review the location of your audience as they may be spread across various time zones.
Step 3: Think about their day schedule
Now that you know the demographic of your audience, think about their day — is your typical fan a mom? A student? Likely to work at 9-5 job? All of these factors can help determine the best time to post on your page.
Step 4: Apply what you know
Use the information you now have about your audience to post effectively. The information you have gathered will guide you on when to post on your Facebook wall effectively.