Telone Strategy, Collects $90m gains ADSL Subscribers

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Telone since last year has employed a turn around strategy nationwide which has seen it in a major bounce back as they seek to consolidate their ground maintain relevance in this highly volatile digital era.

The managing director with Telone, Chipo Mtasa revealed that chief amongst their strategies, Telone In November launched the talk, surf and win promotion which improved their revenue stream and pulled 6 000  new  ADSL subscribers as demand for voice and ADSL increased.

Some of the strategies employed by Telone included debt collection campaign and the nationwide door to door debt collection for three months. “We managed to collect over $80 million, over $200million is still being owed and $65 million has been written off” hinted the Telone boss.

Chipo Mtasa said that amongst their major success, Telone in August successfully commissioned the Victoria falls transmission link enabling Zimbabwe to successfully host the UNWTO.

Their major drive has been resuscitating their copper lines and  Increase in demand for landline plus other Value Added Services like call conferencing, call diversion, toll free and  ADSL broad band delivered through copper speeds.

Telone man at work 2

Interestingly the Telone landlines still continues to deliver crystal clear sounds at the lowest tariffs tagged at 5 cents per minute on landline to landline while it costs 18cents to cross over to mobile phones.

“ Communication should not cost an arm and an leg so Telone will indeed be around for a long time to serve the needs of corporates and business, landlines are still relevant for any serious business, having a landline is an indication of solid address and traceable business reference Said Mutasa”

She also said they have over 300 000 operational landlines, against a capacity of 500 000, though 35 000 lines were closed since 2009, clients with paid bills have access to incoming calls only, plus ADSL broadband as it runs on a prepaid platform.

Cable theft and vandalism plus frequent power cuts have been cited as a major problem derailing Telone plus the 2008 era which ushered a liquidity crunch forcing most customers to fail to honour up their bills.

This has been rectified by their current nationwide copper infrastructure resuscitation and cancelation of old bills to give relief to their clients

To increase their visibility, from last year Telone has also commissioned new shops in Borrowdale, Westgate mall as well as Burnside in Bulawayo, targeting Chitungwiza, Camfinsa and Joina city in 2014.

Evolving from the analogue, PTC era, The state owned  Telone has emerged stronger against all odds realising profit margins and maintained relevance in this technological era.

Nicole Madziwa

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