Telecel Zimbabwe has announced that it will be spending a whooping $57 000 dollars on the HIFA 2014 main stage.
BY PERSEVERANCE TAVAGWISA
Telecel is this year once again sponsoring the main stage at the Harare International Festival of the Arts (HIFA), which begins today (Tuesday), making it the fifth year in succession that Telecel has sponsored the main stage at the annual festival.
Announcing the sponsorships at a HIFA press conference yesterday (Monday) at Rainbow Towers, Telecel public relations and corporate social responsibility manager Francis Chimanda said Telecel had been sponsoring HIFA since 2010 and intended to continue supporting the arts.
Speaking at the same press conference, HIFA executive director Maria Wilson said Telecel was an extraordinary company to work with, just as the stage it was sponsoring was extraordinary.
“The Telecel main stage is the most amazing venue at HIFA where you will see the most fascinating collaborations.
“It is an all-encompassing and inclusive stage that attracts the young and the old, bringing them together to communicate and what better partner to have than Telecel for this communication,” she said.
Mr Chimanda said this year’s HIFA theme, which is ‘Switch On’, seemed to fit in well with one of the sponsoring brands of the Telecel main stage, which is telecash. The other sponsoring brand is Telecel Go, which, like telecash, was introduced recently.
“As you ‘switch on’ to HIFA we are also asking you to switch on to telecash,” he said.
Interestingly for convenience sake, Vendors at Hifa will all accept payment through telecash. It will also be possible for anyone with a Telecel line wanting to register for telecash to do so at the Telecel stand opposite the main stage or with telecash ambassadors, who will be visible at the various Hifa venues.