By Toneo Tonderai Rutsito
We have reviewed promotions from various players before but this one, this time around from Telecel Zimbabwe is not only too good to ignore, but I choose to call it real crazy, it has surely crossed the line.
Telecel Zimbabwe, arguably the fastest growing mobile operator in Zimbabwe has scored a first placing itself ahead of its competitors, with great potential to leave them in the dust as they launched the irresistible mega promotion.
Currently all the mobile operators are battling for supremacy and promos have proved to be the order of the day so what really makes this Telecel mega promotion worth all the noise and the attention it has already attracted?
Well its simple, Telecel Zimbabwe has done something its competitors have not done or rather will never do in the near future. Telecel Zimbabwe is currently offering a 100% bonus free airtime ACROSS NETWORKS for every airtime purchase you make.
Well the catchy par here is across networks!
All these other players have gone so creative lately in making sure that they too offer quite some cool promotions , although basically the promos locked the subscribers to certain networks where you could only benefit so long as you choose to make any calls but limited to your network.
This is one move no operator would love to make and it only takes real guts to make such a promotion as the operator is ready to sacrifice losses just to make the subscribers smile, at all costs.
Technically, when someone makes a call within network, a subscriber is charged 23 cents and the network provider takes home all.
The situation changes when one makes a call from let’s say Telecel to Econet, there are some terminating charges which are currently at 7cents so effectively the terminating operator will gain a cool 7cents when you call other networks.
For example when I call an Econet number from a Telecel network, I will still be charged 23cents, yet Telecel will remit the 7cents to Econet, and only pockets 16cents (including 15% VAT) that’s how it just works in termination of calls.
The current terminating charges according to Potraz are 7 cents per minute for a domestic call and 20 cents per minute for an international call.
What makes Telecel Zimbabwe promo really crazy is simply forgoing this concept, they seem unperturbed and are currently heavily promoting the 100% mega promotion.
Effectively it means Telecel is losing 7 cents per every call outside network, out of the same airtime they had initially given out for free at cost only to give back value for your money and just to make you our clients happy
Speaking to the Telecel` Marketing Director Mr Octivius Kahiya, “ He said Telecel Zimbabwe has always been the first to create value for money for its clients and is committed to satisfying them, remember even during the Zim dollar era, we were the first to slash the price of sim cards and everyone else followed”
By the way, this same issue of termination fees is the one which brought up a wrangle between Netone and Econet with a figure of $20 million dollars being contested, the case today as we speak is currently being heard at court level as we await the outcome.
Telecel has been promoting the mega deal for a long time but like any other players it has been limiting the promotion to l ocal calls only.
The bonus airtime is still valid for the four days, before it immediately expires of which most active subscribers would have used up by then. Its been a time now since
Today if I can buy a $1 worth airtime then automatically I get another $1 worth free, where I can still call any other number across network, then well, for the first time, I’m sure the promos have moved many and finally subscribers have reasons to buy those extra lines.
This kind of promotion will obviously not be taken lightly by other competitors and we expect much more versatile ammunition to be released as the battle for subscribers hits its all time highest toll.
Unfortunately, the Telecel promotion is valid until the 30th of August this year.
Econet wireless has been driving its buddie Zone which gives you as much as 99% discount calls but still only limited to Econet numbers. The buddie zone has been received quiet well with most people but it’s not guaranteed when you have the discount and how much discount you shall get.
Buddie zones are also not perfectly defined as it is possible to continuously get different percentage discount while you are in the same area, your companion can even access a much higher discount rate even though you are all in the same area.
Netone too has gone a bit amok by giving a full day free call which has attracted many subscribers too yet the promotion is still locked to Netone network.
The Telecel mega promotion has gone a bit overboard and has become the pace setter, we watch how the battle for the 13million Zimbabwean subscribers will finally lead us to.