Video, Chief Evangelist at Apple Speaks On Marketing Skills

Guy Kawasaki, the foremost authority on technology adoption, was the original chief evangelist at Apple.

In his second act, Kawasaki’s excelled at being a serial entrepreneur and networker, social media guru, best-selling author and featured columnist for American Express OPEN Forum for small business on his blog, Powering Small Business Success.


In his keynote, Kawasaki will share insights from his life experiences on how to tap into the potential of customer “Enchantment” — the Art of Changing Hearts, Minds and Actions, as chronicled in his recent book of the same title.

Regardless of your company’s size or how you deliver services, Kawasaki will explore why enchanting your customers is the key for service providers (or any entrepreneur) to build a business — it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

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