By Toneo Tonderai Rutsito
OK Zimbabwe last night officially unveiled their state of the art Harare technology shop in Eastlea, where their Old Bon Marche supermarket used to operate from.
The shop by any description is a world class complex hosting Zimbabwean technological players with all mobile network operators and VoIP operators sharing the same roof to reach out to the new clientele base created by this new phenomenon.
Zimbabwe is at its greatest technological height with corporates and startups seriously turning to the great opportunities offered by technology.
Speaking during the official launch of itech, The Chief Executive Officer of OK Zimbabwe Mr Willard Zireva gave a short briefing and explanation on how itech was birthed.
“Itech is a product of Swan Technology, a company which is a subsidiary of OK Zimbabwe and it drives the IT side of our business and it has a licence to sell software products in the sub Saharan side of Africa, and also much more interesting products are lined up in the next three months for itech” said Mr Zireva
He said this concept came about in trying to fill an identified need as we move into a high tech era and their objective is to make sure they have a full range of products available and supported locally as they aim to reduce these unnecessary external support costs by bringing the solutions home to the customers.
He however was quick to say that OK Zimbabwe was not going to be changing its major trading business but merely looking into the needs of the current market.
“We are not moving away from our core business which is retailing but we believe there is something missing in the market and this is the gap we need to cover,” he added.
He promised that even for those technological devices not available for support, a customer can press an order and itech will deliver the product.
The head of business information executive development Mr Madondo also said that the whole itech concept was inspired, formed and originated here in Zimbabwe and thanked the team on ground for a tremendous work.
The Technology shop will be divided into various sections with the business solutions from consultations and automated systems plus the general shop taking the main section explained the Head of Swan technologies Computers , Mr Willie Mapundu.
He said products like laptops , LCD TVs, home electricals as displayed in the shop will be amongst the most trending wares inside the shop and their pricing systems will be the most defining and distinguishing elements to discourage many people from buying outside Zimbabwe.
The itech concept feels more like a their revamped OK Mart, their digital or technological shop which has been running along Chiremba road for years save for the introduction of other external players with all of the countries mobile network operators present, hence completing the square.
Africom and Powertel amongst the country`s broadband players also had their stylish compartments erected inside the shop with Econet Wireless taking occupying two separate stands.
Teleceel, Econet and Netone were also amongst the big names partnering with the itech concept as they add visibility to their brands.
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