NetOne has shown its potential grip on the future in the previous weeks when the government owned Mobile Network Operator launched the #OneFusion service package which is now a hot cake on the market. Far away from any form of controversy, the orange team has been awakened and mastered the battle for relevance very well.
By Cisco Eng. Shingie Lev Muringi
As the country’s second largest mobile operator, NetOne is targeting to reach a subscriber base of 8 million by next year in an ambitious bid to reclaim top spot which has always been in the hands of global pacesetters Econet Wireless.
The operator is the oldest in the sector but has failed to keep competition at bay with Econet Wireless controlling over 50% of the market share. Poor strategic implementation of revenue generating projects even saw the parastatal failing to establish itself on e-commerce platforms after the dismal implementation and marketing of One Wallet.
NetOne’s chief finance officer Sibusisiwe Ndhlovu told delegates during the National Blood Donor Day commemorations on Tuesday that her company was on a growth trajectory. Yes, this can be truly supported by the queues that have been constantly growing at the operator’s retail shops.
“In 2014, our subscriber base stood at 2,5 million but that figure ballooned to over 4 million in a space of just 12 months. Our target is to hit the 8 million mark by 2017 as we proceed with our vision to reclaim our pinnacle position in the sector,” she said.
According to the fourth quarter 2015 report by the Postal and Telecommunications Regulatory Authority of Zimbabwe, NetOne had a market share of 34,2% behind Econet (52,5%). Telecel’s market share was 15,1%. The report showed that NetOne registered the highest growth in active mobile subscribers at 8,8% whereas Econet and Telecel were at 0,3% apiece.
Ndhlovu said NetOne would continue to support blood donation in Zimbabwe after injecting over $500 000 in 10 years to finance National Blood Services Zimbabwe (NBSZ) activities.
“This year alone, despite the harsh economic climate which has seen most companies downsize operations significantly, we opted not to abandon this worthy cause and chipped in with $40 000 for NBSZ’s activities,”
The battle for relevance continues…follow Shingie Levison Muringi our Technology Research Specialist and Sub Editor on Twitter @ShingieMuringi1, Email [email protected] or direct Cell: 0775 380 652 for all the latest trending technological issues in and outside Zimbabwe.