NetOne Introduces Advertising Platform


NetOne has introduced Zim411 an advertising platform that connects sellers and buyers through SMS, TechnMag has learnt.

As many innovations have been occurring via mobile apps, Zim411 is an SMS based facility which can be accessed through both smartphones and feature phones for only 10cents.

Entrepreneurs across all age groups, in the urban and rural areas, have an opportunity to connect with vast markets. Although sufficient details on how the actual service will work have not yet emerged, all we know for now is that users can send an SMS to 362 with their intended ad and keywords that describe the product and service required or offered.

For those selling products or services, Ads placed will be on the system for a maximum of 30days.

Buyers can locate products in the comfort of various personal spaces by simply sending messages with keywords for their searches to 362. Additionally, they get an option to view pictures and set reminders for products and services they are interested in.

According to NetOne, Zim411 will also avail information on fuel updates bringing relief to motorists in dire need thus bringing convenience.

This is an addition to NetOne’s recently launched, Value Added services, Pick and Win and One-Roulette. Pick and Win is a USSD-based game wherein customers pick a number and stand a chance to win airtime prizes of varying amounts if they successfully pick the lucky number.

One-Roulette is also a USSD based game wherein players guess the winning number in order to win from a pool of money. The pool starts at $RTGS10 and 10c is added to the pool every time someone plays and fails to win.
Both USSD based games are accessed via short code *360# and they are daily prizes to be won

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