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Multi Choice funds online Content Creators



Africa’s leading entertainment company, Multi Choice offered a fund to empower online content creators to meet the demand of online content during the COVID19 pandemic.

The fund aims to fast track entrepreneurs to industry leadership in technology, e-commerce, digital content, film and production industries.

Posting on their website the entertainment company said , “ The past year also saw an explosion in demand for online content. “
“The Fund responded by focusing on empowering and collaborating with online content creators to scale up to meet this growing demand. The Plug, The Throne, Bubblegum Club and Duma Collective are dynamic digital businesses that are reshaping how South African content is consumed.”

Multi Choice added the Fund’s aim is to provide black majority-owned start-up entrepreneurs and established SMEs with the necessary tools, skills and financial support to enable them to bring their business ideas to life. Businesses driven by women and young people receive priority.

The Fund provided much-needed financial support to the eight beneficiaries, all black majority-owned small businesses, which helped them to create 47 new jobs.
Here are the eight companies that have been added to the growing list of MultiChoice Innovation Fund beneficiaries.

Bubblegum Club: Born as a cultural intelligence agency, it has grown into a digital publication and a content production studio.
Duma Collective: A 100% black female owned creative communications agency.
Mzansi Live: A Pan African independent multimedia management company, who developed Mzansi2Cario, a broadcast media marketplace
Swypa Deliveries uses door-to-door scooters to deliver goods and services for township-based businesses for orders placed through their app
The Plug: 100% independently black woman owned online publication focusing on all aspects of urban culture
The Throne: A 100% black woman-owned boutique agency specialising in influencer marketing, social media strategy, talent management and the home of The Throne Magazine
Whoosh Innovations: A 100% Black, Youth-Owned payment solutions provider based in Tshwane

leona Mandengu

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