MNO Promo Wars Heat Up

Mobile Network Operators in Zimbabwe continue to turn up the heat unleashing various promotions. While telecommunication operators maul each other in the market, in the end it is the consumers of data that benefit.

This year has seen local mobile operators release deals that aim at bringing affordable services to customers.

By Kudakwashe Pembere

Last year,awakening telecommunication giant NetOne launched One Fusion. OneFusion is an all in one in one package that gives you the most voice calls, data, SMS and social media access at an affordable price. The package has proved to be a force to reckon as it gives customers more value for their money.

For a period of 30days, when one buys a $5 One Fusion package, NetOne offer 60 on-net voice minutes, 18 minutes to other networks, 300MB data, 700MB Whatsapp bundles, 900MB Facebook bundles and 10smses.

Coming up with a similar product like One Fusion this year was Telecel running the Mega Boost promotion. The promotion seen by some as better than One Fusion, Mega Boost entry point begins at $1.

On the high end, $10 will provide unlimited WhatsApp, 1Gig of data, 150 minutes of telecel-to-telecel calls, another 25 minutes to call other local networks and 300 SMS all valid for a full month.”

MegaBoost package gives unlimited Whatsapp bundles , data, voice calls and text benefits to Telecel customers who have recharged with 50 cents, $1, $2, $5, and $10. Pre-paid customers who recharge.

newly launched Telecel megaboost tariff

With Telecel jumping on the wagon, although still offering slightly less than One Fusion, the duel gets more exciting with NetOne forced to either pump up the heat or cower in complacency. So far NetOne and Telecel have great deals on offer for tech savvy Zimbabweans while Econet remains on the sidelines.

Econet which appears to be on the kerb, recently added Instagram to its social media bundles mix. Instagram is increasingly becoming a popular social media tool after Facebook, Twitter and WhatsApp.

Free Twitter and Instagram header Image on Econet’s Twitter Account

Daily bundles which gives 20MB for Facebook and 10MB for Instagram cost $0, 30.

For $1, Econet subscribers get  70MB for Facebook and 35MB Instagram for one week.

The monthly bundles which cost $3 guarantee users of 220MB Facebook and 110MB Instagram.

However, some Econet users feel that the Instagram bundle is a much-ado-about-nothing package especially the $0, 30.

Not to be confused with Telecel’s Khuluma package, NetOne also launched a voice call bundle Khuluma 24 /7, which allows subscribers to make calls across networks at lower rates.As the name aptly captures the purpose, Khuluma 24 /7 is a pure voice call bundle that allows subscribers to call within and across networks with daily and weekly validity periods.

Its just the similarity of names but in 2014, Telecel partnered G-Tel on a project also branded  Khuluma. Both companies on this deal offer different sets of phones with contracts valid for 365 days.

Specific G-Tel handsets are now coming with a service named Khuluma. This package sees Gtel purchasers enjoying a Telecel services free for a certain period of time.

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