Microsoft offers developers $100 per Windows 8 app

Up until last year, it seemed to be an unwritten
(or maybe written) policy that the Windows client
team wouldn’t pay developers to write apps for
Windows 8. But that edict seems to have been rescinded. Microsoft is now offering developers $100 for
each Windows 8 and/or Windows Phone 8 app
they write, up to a total of 10 apps per Store.
This limited-time promotion — which started
March 8 and runs until June 30, 2013 — is known
as the “Keep the Cash” offer. (Participants must live within the 50 United States and be at least
18, according to the fine print.) Microsoft has paid for the development of
Windows Phone apps in the past. As The
Verge’s Tom Warren noted, not everyone thinks paying for app development is a sound idea. I’ve spoken with some business app developers
writing apps for Windows 8 who’ve said
Microsoft didn’t pay directly for them to write for
the platform but did still indirectly fund app-
development work. Officials with Microsoft partner Sogeti, for
example, talked about Microsoft funding “proof of concept” apps by playing matchmaker between devs and customers, offering devs
some money up front for their app-development
time. In recent months, Microsoft has been stepping
up the app-development promotion pace around
Windows 8 and Windows Phone 8. Last week,
company officials posted a free two-part video
aimed at developers interested in writing apps for both Windows 8 and Windows Phone 8. With the coming “Blue” release, Microsoft is
expected to bring its Windows and Windows
Phone dev platforms and app models closer
together, making it easier for developers to write once and run on any version of Windows.


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