Mahindra Shortlisted For Ecocash, Digital Music Initiative At AfricaCom Awards

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Mahindra Comviva, the global leader in providing mobile financial and VAS solutions, today announced that it has been nominated for the prestigious AfricaCom Awards.

Mahindra Comviva has been shortlisted in the “Best digital music initiative” category for its Digital Music Library services and “Best mobile money service” for EcoCash, a mobile payment service offered by Econet and powered by its mobiquity® mMoney solution.

The AfricaCom awards are recognized as the premier accolade for service providers operating in Africa’s digital market. The winners will be announced at the AfricaCom 2013 show in Cape Town on November 13th.

Speaking on the occasion, Manoranjan Mohapatra, Chief Executive Officer, Mahindra Comviva said, “With early market maturity setting in Africa, service providers are looking to diversify their revenue streams. Digital entertainment and financial services are the critical sources of accelerated revenue growth. The nomination for digital music and mobile money services is a testimonial of our ability to deliver compelling and market relevant innovative solutions.”

Over the past year, Mahindra Comviva has emerged as one of the largest music aggregators in the African continent, having collaborated with over 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region. Currently Mahindra Comviva owns rights for over 170,000 unique music tracks in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro.

EcoCash service is delivering financial and payment services to the Zimbabweans, the majority of whom are unbanked and thereby providing a mechanism of organized financial services to reach all segments of the society. Mahindra Comviva’s mobiquity® mMoney solution provides EcoCash customers with a multi-functional and secure account to receive salaries, initiate international and domestic remittances, buy airtime, pay utility bills and merchant payments. An approximate 3 million Zimbabweans use Ecocash and transactions equivalent to 22% of the country’s GDP (USD 10B) are processed by the system annually.

Mahindra Comviva will be present at Stand C8 at the AfricaCom 2013 show to be held in Cape Town from 12th to 14th November.

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