Econet media’s Kwese TV launched in Ghana yesterday with the country becoming the first to enjoy the service.
While Kwese is struggling to make inroads into Zimbabwe awaiting the nod to set base in the country, Strive Masiyiwa remains hopeful that the satellite will be launched in the coming weeks.
By Kudakwashe Pembere
He really hoped to unveil Kwese TV in his home country.
“We really wanted Zimbabwe to be on the launch schedule for next week. More resources have been expended to getting the approvals in Zimbabwe than in all the countries put together!
“I remain hopeful that one day the approvals will be granted. As soon as that happens we will get Zimbabwe up and running within a matter of weeks, and we will create thousands of jobs,” he said on his popular Facebook page.
Nonetheless, Kwese opened up its airwaves in Ghana and other countries.
“We are proud to announce Ghana as the First country to have Kwese TV,” Econet Media president Joseph Hundah said at the launch.
The Kwesé Network’s pay-TV satellite service started broadcasting beaming its full suite of programming to households in Ghana, Rwanda and Zambia, which make up the initial phase of the Kwesé TV rollout across Africa; other countries will be announced in due course.
Additionally, the company’s multi-platform offering cuts across linear, mobile and digital, making content accessible though free-to-air TV, mobile applications, web streaming and pay-TV (linear).
In addition to its multi-platform, multi-screen broadcasting model, Kwesé’s is offering a “pay-as-you-watch” service that enables viewers to purchase three- or seven-day passes to its full programming bouquet. The monthly subscription option, which gives subscribers access to the full suite of Kwesé TV programming, is available at $25 per month excluding Value-Added Tax (VAT).
Kwese will premiere Zee Bollymovies. The channel aims to become the number one destination for Bollywood on the continent.
Zee Bollynova also promises to create ‘Memorable Moments’ with its offering of a fusion of general entertainment programming, showcasing telenovelas and food shows.
Both channels will be available to viewers through Kwese’s multi-platform offering including linear TV, mobile app, and web streaming services delivering premium entertainment to viewers anywhere, anytime, on any screen. Zee Bollymovies channel is available on Kwese TV channel 155 while Zee Bollynova can be viewed on channel 150.