Kwesé Sports Wins FIFA World Cup 2018 rights, NBA game for Africa.

Econet Wireless’ Kwese Sports won the prestigious Fifa  World Cup 2018, broadcasting rights  contract amongst four other Sub Saharan broadcasting giants.

Following an open tender process for 42 territories* in sub-Saharan Africa, FIFA has granted media rights to five major broadcasting entities in the region. The tender  was launched on 21 October 2016 and included the media rights to all 2017-2018 FIFA events**, including the FIFA Confederations Cup Russia 2017 and the 2018 FIFA World Cup Russia

“Last week I said Kwesé Sports will make a big announcement… Here goes! FIFA, the world governing-body for soccer, has just awarded Kwesé Sports the exclusive free-to-air rights to broadcast the finals of the FIFA World Cup 2018 tournament in sub-Saharan Africa (except South Africa).” Said Strive Masiyiwa in a  Facebook post.

The Econet Founder confirmed the FIFA statement , with so much joy and celebration as he called the move ground breaking and  a first in African history to air free toAir broadcast to 40 African countries.

“Kwesé Sports will broadcast the World Cup exclusively for FREE in over 40 countries, at the same time. This has never happened before in African history. This is why this is such a big deal for us, and for Africa!” he added. 

The following broadcasters have been awarded certain media rights with regard to the 2018 FIFA World Cup:

  • Econet Media, by way of free-to-air and pay-TV transmission for exploitation in all territories of sub‑Saharan Africa except South Africa;
  • Supersport, by way of pay-TV transmission for exploitation in all territories of sub‑Saharan Africa;
  • SABC, by way of free-to-air transmission for exploitation in South Africa;
  • StarTimes, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa; and
  • CANAL+, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa and Nigeria.# Kwesé Sports will broadcast the finals for free in English, French and Portuguese.

The outcome of this tender process enables FIFA to reach its aim of securing the widest possible coverage across the region with the highest profile matches available on a free-to-air basis. By working together with reliable partners in the region, FIFA will make sure that football fans have access to a high-quality viewing experience for each of the FIFA events, including by way of digital platforms.

*The 42 territories are: Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Congo DR, Côte d’Ivoire, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Sierra Leone, South Africa, Swaziland, Tanzania, Togo, Uganda, Zambia and Zimbabwe

** The 2017-2018 FIFA events comprise: FIFA U-20 World Cup 2017; FIFA U-17 World Cup 2017; FIFA Beach Soccer World Cup 2017; FIFA Confederations Cup 2017; FIFA U-20 Women’s World Cup 2018; FIFA U-17 Women’s World Cup 2018; 2018 FIFA World Cup

 

 I believe we will probably broadcast the final itself to over 250m viewers across Africa for free! We’ve also secured Pay-TV rights (except South Africa) and will broadcast all matches on our other channels on the decoder and also on the Kwesé Mobile App. Every single game will be broadcast, but some will be only available on the decoder and Kwesé App.

These particular rights will be shared with another broadcaster. It is the first time two broadcasters have shared the Pay-TV rights.It all kicks off at the FIFA Confederations Cup this June and July in Russia, where Africa will be represented by Africa Cup of Nations winner, Cameroon.

For only the second time in history, two teams from the National Basketball Association (NBA) in America will play on African soil.

As the official partner of the NBA in Africa, Kwesé Sports has been given the exclusive right to broadcast this game, which will be televised around the world. We really feel honored by this development.

We plan to broadcast the game for FREE in most African countries! It will also be available on the Kwesé decoder and the mobile TV App, in every single African country.

I’ll tell you much more about this star-studded event closer to the date. A lot of global celebrities have already confirmed their attendance. It is going to be one of the biggest sports events ever!

Now as I pointed out before, in any business that you do, it’s important to have a clear understanding of what drives the industry you are in. For example, in the TV business the most important TV programs are what we call “premium and exclusive.”

This means your programs must not be available on another network. Broadcasters pay millions and even billions of dollars to secure “premium exclusive” content.

I can’t wait for these games to begin! I look forward to meeting some of you in Russia and South Africa.

Who was it that said, “If you can dream it, you can do it”?

To be continued. . .


The following broadcasters have been awarded certain media rights with regard to other 2017‑2018 FIFA events:

  • Econet Media, by way of free-to-air and pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa;
  • Supersport, by way of pay-TV transmission for exploitation in all territories of sub‑Saharan Africa;
  • SABC, by way of free-to-air transmission for exploitation in South Africa; and
  • StarTimes, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa (except the FIFA Confederations Cup 2017 in South Africa).

 

Marvelous Chibagidhi

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