Econet media will launch Kwese Sports in December, a company official has said.
Speaking to NexTV News Africa, Rhys Torrington who recently joined
Econet Media as the group commercial director Rhys Torrington revealed that the Kwese bouquet with
around 50 channels in 6 to 7 Sub-Saharan countries will be launched next month.
By Kudakwashe Pembere
“We gonna launch the service beginning of December so from a standing start we have a lot to do even getting some basic stuff like buildings and people,” he said.
“The bouquet Kwese, the service will be launched in December its gonna be roughly 50 linear channels, still discussions going on…”
He also said that Econet Media is planning to made the service available in 18 English speaking countries in Africa.
According to Torrington sport content drives the sales but he is also of opinion that to make a bouquet attractive, there is a need to have a mixture of local and international content in all genres.
African audiences will benefit from industry-leading content from the world’s leading sports media company in ESPN, in conjunction with Kwesé’s premium sports offering, while Kwesé’s pan-African reach and its TV everywhere multi-platform distribution capability will deliver the content to viewers through TV and digital platforms making it accessible to sports fans wherever they are.
Kwese sports holds a number of exclusive rights deals which include including the Premier League, the National Basketball Association (NBA), Extreme Fighting Championship (EFC) and most recently the National Football League (NFL) just to name a few, Econet Media will be bringing to DTT and DTH viewers across the continent access to premium content for free.
The move is a welcome boost to the digital television migration process after an indication of Digital Broadcasting Migration across Africa. The Kwesé Free Sports channel, which began broadcasting on August 11, 2016 is available on any FTA set-top box (STB) or digital TV with a built-in set-top box.