Kwese Inks Distribution Deal with Safaricom

Econet Media’s Kwesé TV has struck a distribution deal with Kenya’s leading telecommunication company Safaricom to deliver premium video content to Kenyan consumers.

Safaricom customers will access Kwesé’s TV content including exclusives like NBA basketball, Revolt TV and VICELAND, as well as live coverage of English Premier League and Brazilian football matches, as well as lifestyle and music shows.

Subscribers will stream Kwese’s programming on their connected devices through a yet to be announced video data bundle and via M-Pesa.

Safaricom’s Director of Consumer Business, Sylvia Mulinge, says the partnership aims to enhance customer experience and deliver solutions that meet their unique needs.

“Video content is the future of mobile and our partnership with Kwese will enable us to deliver some of the best international and local video content. This is a powerful partnership, which will greatly benefit our customers and have a positive impact on the local industry,” said Mulinge.

“Through our partnership, we will be able to leverage our collective strengths to give customers a world-class video service through the fastest network in Kenya. We are excited by the potential that mobile TV offers and look forward to working with Safaricom to deliver our content into the hands of even more Kenyans” Hundah said.

Meanwhile, Kwese has partnered with ESL to launch the first professional eSports competition in Africa.

The tournament boasts a prize pool of ZAR 2 million and will be open to South African Counter-Strike: Global Offensive teams and Hearthstone players from across Africa.

The first series of the championship will run from April to June, with the Hearthstone qualifiers kicking off on 15 April and the CS:GO qualifiers starting on 23 April. The second series will be held from July to October. The finals will take place at the rAge Expo in Johannesburg and will feature the top four CS:GO teams and the top four Hearthstone players facing off. In future, ESL annd Kwesé will expand the CS:GO competition to include other regions in Africa.

The content deal, between FremantleMedia International (FMI) and Kwesé TV’s parent company Econet Media, will deliver a range of factual, scripted and entertainment programming to subscribers in Africa, including Project Runway: Fashion Startup; The Lie Detective; Jo Frost: Nanny on Tour; season one of the US game show Match Game; and season 14 of the US version of Family Feud.

“The partnership with FremantleMedia affirms our commitment to provide fresh, rich and entertaining programming to the discerning African viewer. The content we have acquired provides an additional dimension to our premium international offering which we are sure will captivate audiences and cater to every viewing appetite,” said Hundah.

Fremantle Media International logo


Anahita Kheder, FremantleMedia International SVP Middle East, Africa and South Eastern Europe, said: “This deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of shows to a diverse audience. We are very excited to be partnering with Econet to satisfy viewers’ demands for quality, premium programmes.”

Kwesé TV subscribers will also be able to watch factual titles such as I am, the series that tells the stories behind icons such as Heath Ledger, Johnny Cash, Bruce Lee and Sam Kinison; My Brain and Me which follows Andrew Marr’s mission to better understand the human brain; and Soundbreaking, the documentary series that traces the history of music recording.

The supernatural drama series The Returned and the Mary, Crown Princess of Denmark biopic Mary: Making of a Princess are also included in the FMI deal.


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