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Itel Outperforms on the African smartphone market



Itel mobile phones have hit the African market due to pent -up demand as they take the position of being a cheaper brand , according to data released by research company Counterpoint.

The data revealed that in the year 2020 Africa Smartphone Shipment Market Share for Itel phones was 12%.

While further stating Itel phones will likely continue to take a huge chunk of the market share due to their user friendly specifications and affordability.
itel Mobile has also become a top mobile brand in Africa by volume largely because they are designed for the entry-level, price-conscious market that thrives on the continent.

According to data released by research company Counterpoint, despite COVID19 affecting the shipments , Itel bounced back hitting the market.

“itel’s shipments were hit extremely hard initially due to the lockdown disproportionately affecting independent markets and less well-off customers.”

“ In the second half, itel rebounded strongly due to pent-up demand. Its positioning as the most price-friendly brand is a key value proposition to the African market, and is likely to continue to take market share from grassroots rivals in smaller markets.”

The data further revealed that in the year 2020 Africa Smartphone Shipment Market Share for Itel phones was 12%.

The market share is following closely to that of bigger , popular brands like Samsung whose market share stood at 15%.
In Zimbabwe Itel phones have slowly become common mobile brands.

An Itel A56 Pro currently costs USD$85 with 4000 mAh battery, Face Unlock
Fingerprint Sensor, Quad-core 1.3GHz, 32GB ROM 2GB RAM, GPS Enabled

leona Mandengu

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