Popular photo-sharing social media platform Instagram is growing rapidly recording 700 million users to date.
Just think of all the brunch pictures 700 million Instagram users can generate.
The photo sharing app hit just that milestone of monthly active users, according to a blog post Wednesday. Since December 2016 alone, Instagram’s racked up 100 million new users.
In a statement, Instagram said it was delighted with this growth.
“We’re thrilled to announce that our community has grown to more than 700 million Instagrammers. And the last 100 million of you joined faster than ever.
“We’ve made it even easier for people across the globe to join the Instagram community, share their experiences and strengthen connections to their friends and passions.
“With new features like stories, live video and disappearing messages in Direct, people now have more ways than ever to express themselves and feel closer to what matters to them.
“From all of us at Instagram, thank you!,” said the company.
The company, which was founded in 2010 and bought by Facebook in 2012, attributes the growth to improvements to the signup process, including giving users the ability to register for an account online.