Instagram has introduced an Android-only version, Instagram Lite, an application that uses less data and storage.
In a statement, the company said the Lite app will only take up 2MB on a phone reduced from 30MB and will be available in 170 countries, with an emphasis on emerging markets.
It also comes with unique language support to be accessible in those markets.
Instagram Lite includes photo and video editing, uploading, and streaming, as well as stickers, creating and viewing Stories, IGTV, and the Explore discovery and recommendation algorithms.
Some of the items on that list, such as dark mode and (obviously) advertisements, will be included in future updates, according to Facebook.
In emerging markets, Instagram Lite was one of the most requested features as many companies have released simpler versions of their apps for users all over the world whose devices have limited storage.
In 2015, Facebook’s Lite app was released, Twitter Lite app was also released in 2017 and TikTok’s lite version was introduced in 2019.
A smaller app is one way to get new customers on board for businesses who need to be global in order to expand.