MALAYSIA headquartered and leading global Video on Demand service provider iflix intends to bring its services in Zimbabwe and other sub-Saharan countries soon.
The company which yesterday established iflix Africa that is headquartered in Cape Town South Africa will also launch in Nigeria, Ghana, Kenya and Tanzania as it expands its global footprint to 23 countries with additional regional markets to be added over the coming months.
By TechnoMag Reporter
Co-founder and CEO of iflix Mark Britt said, “The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers.”
iflix Africa head Andre de Wet said their main goal is to give Africans premium content at an affordable price.
The commercial launch of iflix’s SVoD service across SSA is planned over the second and third quarter of 2017, and will make iflix’s vast range of thousands of TV shows, movies and more, including many first run exclusives and award winning programs available to hundreds of millions of consumers across the region.
In addition to having the best of Hollywood, Bollywood, Nollywood and other regional and local programming, the service will additionally offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.
Having first launched its service in May 2015, iflix quickly established its dominance in the Asian region, rolling out its world class service to 18 markets across Asia and MENA in less than two years, acquiring over 5 million members over the period.
iflix Africa will capitalize on SSA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.
In March 2017, iflix announced the completion of a US$90+ million round of funding to support its international expansion. The round added new investors Liberty Global Group and Zain Group to the company’s formidable shareholder registry which also includes global heavyweights Sky plc, Catcha Group and Evolution Media.
The service is currently available to over one billion consumers in 18 markets across Asia and MENA. Each subscription will allow users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.