Huawei Names Lionel Messi As Brand Ambassador

Huawei last week announced the appointment of soccer superstar Lionel Messi as global brand ambassador for its consumer business group that deals in mobile devices.

By Shingie Levison Muringi

“Lionel Messi will help our brand encourage people to focus, persevere… to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotion,” Huawei Consumer BG President for Handset Business Kevin Ho said in a statement.

“The partnership with Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness”, continued Mr Ho.

Messi Huawei

Lionel Messi and Huawei Officials during his ambassadorial appointment ceremony last week

“Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment,” Huawei India CBG President Allen Wang said.

Huawei shipped 108 million smartphones in 2015 and became the third-largest player after Apple and Samsung. The company has set a target of growing its smartphone sales by 300 per cent this year. Up to date, Huawei boast of holding operations in 140 countries across the globe.


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