How Can Technology Help Small Businesses Grow?


small business imagesOne way that small businesses can grow, even in tough economic conditions, is through the astute exploitation of new technology.

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The basics     The first thing any small business needs is a good email system and some fast and efficient productivity software.Office 365 Small Business Premium offers business class email, including a 25 GB mailbox per user, and shared calendars so meetings and appointments run smoothly. On top of that, Office 365 gives small businesses the latest versions of trusted Office applications (Word, Excel, PowerPoint, Publisher and more) and allows you to access your files on up to 5 devices, from PCs and Macs to Windows tablets and  most mobile devices.

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Office 365 also lets you work in the cloud, giving each employee the flexibility to work where they want, when they want. SkyDrive Pro provides 7 GB of storage for each user for anywhere access to their documents. Employees can keep connected to each other and communicate effectively with customers using High Definition Video Conferencing, which also saves money on travel costs. Finally, Office 365 Small Business Premium lets users design and maintain their own public website with no additional hosting fees. And that’s important, because as we’ll see, after you’ve installed basic office software, fully utilising the wonders of the internet gives you the best chance of growing your business.

 

internet images Internet presence The very least an SMB needs in 2013 is a website. O2 recently calculated that SMBs without a website are collectively missing out on £13 billion a year from missed sales. That compares with those SMBs who invest time and resources in their website, and if appropriate build an e-commerce structure into them. Google data shows that small businesses with websites grow 40% faster than those without. A website allows customers from all over the country, and all over the world, to find you and buy your goods or services

 

Social media images.Another effective way to build relationships with existing customers and attract new ones, and an increasingly important one, is social media – Facebook, Twitter, LinkedIn and so on.

Using social media, and that means posting interestingly and often, is an easy way small businesses can attract new customers while also cutting traditional marketing costs. And it’s the same with all sorts of new technology. Use the right tools intelligently and it can help grow your business in a way little else can. Source  msn.com

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