Rainbow Tourism Group owned Gateway Stream has launched a money spinning venture for Artists.
In its quest to empower artists by helping them to monetise their talent and brand equity, Gateway launched a first – the Gateway Stream social media influencer program. This program will see artists earn a commission from selling products and services, found on the Gateway Stream.
“We aim to help social influencers exploit the valuable asset that they have, that is, access to markets, in a way that ensures that they monetize their brand equity. Social influencers already have what corporates want, a defined market and reach, which they access in an effective cost-effective way” said Rainbow Tourism Group Chief Executive Tendai Madziwanyika at the launch of the program.
Through the Gateway Stream Social Influencer program artists will be issued with an account on the Gateway Stream platform and a promo-code. They will be able to sell all the products that are found on the Gateway Stream platform and earn a commission from the sales. Gateway Stream has a diverse product range from groceries, hardware, clothing, hotel accommodation, adventure activities, food & drink, and short-term insurance.
A follower of the social network will have to quote the promo-code when processing a booking or buying anything from Gateway Stream. Once a follower completes a purchase by way of payment, the agreed commission level for the specific category will be credited to the social influencer’s account. The more sales the social influencer makes the more money they stand to earn!
“So far we have registered over 30 social influencers, ranging from musicians, comedians, and trending social influencers. Instead of being just brand ambassadors for different companies, they can earn passive and perpetual income directly from their networks “ said Taremeredzwa Chipepera the newly appointed General Manager for Gateway Stream. He explained that this initiative is a mutually beneficial partnership that will drive traffic and sales volume on the platform. “We are driven by the desire to help social influencers gain greater value from their social networks,” he said.
Gateway Stream is currently working on the development of a portal that will enable the social influencers to have backend access where they can load their products, view transactions under their promo-code, track their commission, and request pay-outs from their account. Besides the products on the platform, social influencers can also have an opportunity to brand and sell their memorabilia such as clothing lines, perfumes, etc. on the Gateway Stream platform.
“ The sky is the limit to opportunities which our local social influencers can explore on Gateway Stream. It’s time for them to make money from their brand, using music and entertainment as a hook! Imagine just converting 1% of their following – they will be well on the way to becoming a millionaire!” said Madziwanyika.