Facebook owned app Instagram is rolling out a new product , Reels adding the ability to create and discover short videos to the main Instagram app while Tik Tok is mired in uncertainty.
Users can now make a 15 second video inside the app using editing tools to film different clips , which can be shared witting a new tab on instagrams public explore page.
The New York Times reports that as the Chinese owned app Tik Tok works off to head of the ban in the United States, Facebook sensed an opportunity.
TikTok has been struggling through President Trump with White House saying TikTok is a national security threat because of its ownership by the Chines internet company Byte Dance
On Wednesday Instagram announced the upcoming Tik Tok rival in blog post .
“Today we’re announcing Instagram Reels a new way to create and discover short, entertaining videos on Instagram.”
“Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage,” Instagram posted.
Here is how Reels work:
Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including:
Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel.
AR Effects: Select one of the many effects in our effect gallery, created by Instagram and creators all over the world, to record multiple clips with different effects.
Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown before recording begins for the amount of time you selected.
Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel.
Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos.
Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to end each clip.
You can share reels with your followers or get discovered by the larger Instagram community in Explore.
If you have a Public Account: You can share your reel to a dedicated space in Explore, where it has the chance to be seen by the wider Instagram community. You can also share your reel with your followers by posting it to your Feed. When you share reels featuring certain songs, hashtags or effects, your reel may also appear on dedicated pages when someone clicks on that song, hashtag or effect.
If you have a Private Account: Reels follows your privacy settings on Instagram. You can share to Feed so only your followers can see your reel. People will not be able to use original audio from your reels, and people cannot share your reels with others who don’t follow you.