Apple on Tuesday held its second big event of the fall in Brooklyn, New York’s most populous borough.
Apple held its first fall event in September, where it unveiled a new Apple Watch and three new iPhone models. On Tuesday, Apple showed off new iPad Pros, Mac computers, and more. Business Insider was in attendance to see it all happen live.
Here’s everything Apple announced at its big October event.
8:54 a.m.: The event took place at the Brooklyn Academy of Music. Apple dressed it all up for the big occasion.
9:09 a.m.: Plenty of Apple executives were in attendance, including Craig Federighi, aka “Hair Force One,” who oversees the development of Apple’s iPhone and Mac software.
9:25 a.m.: Thankfully, there was plenty of food to enjoy during the wait.
10 a.m.: Apple kicked off the event with a video of people using Apple devices around New York City’s most iconic locations. Then CEO Tim Cook took the stage.
10:01 a.m.: “New York is home to one of the most vibrant, creative communities on the planet,” Cook said. “Today we’re especially thrilled to be at the Brooklyn Academy of Music. This is a historic center for the arts for over 150 years.”
10:04 a.m.: Cook talked about how Apple products help people unleash their creativity, using that to introduce the Mac. Apple played a brief black-and-white video showing celebrities and other people on their Apple laptops.
10:08 a.m.: Cook said Apple had sold 100 million Macs but that customers love one in particular and bring it with them everywhere: the MacBook Air. “Unlike any MacBook that’s come before or since, MacBook Air has become the most beloved MacBook ever,” he said.
10:09 a.m.: “It’s time for a new MacBook Air,” Cook said, “one that takes the MacBook Air experience even further in the areas that are most important to our customers. And of course, the one thing we all want in a MacBook Air is a Retina display.” A short video played to introduce the new computer.
10:11 a.m.: Cook introduced Laura Legros to talk about the new MacBook Air.
10:13 a.m.: The new MacBook Air features a 13.3-inch Retina display with 4 million pixels and replaces the aluminum border around the display with a thin black bezel.
10:14 a.m.: The new MacBook Air comes with Touch ID — so with just a touch of your finger, you can unlock your computer, buy something with Apple Pay, or retrieve your passwords with managers like 1Password. The computer features the T2 chip, a secure enclave designed to protect your fingerprints and data.
10:15 a.m.: The new MacBook Air features Apple’s latest third-generation keyboard and a trackpad that it says is 20% larger than the previous model.
10:19 a.m.: The new MacBook Air is 25% louder than before, with two times the bass and improved stereo sound, Apple said. It also has a three-microphone array for crystal-clear FaceTime calls and improved Siri’s voice recognition.
10:20 a.m.: The new MacBook Air has two Thunderbolt 3 ports for power and data transfer. It has an eighth-generation Intel dual-core CPU and up to 16 GB of RAM, with up to 1.5 terabytes of storage. Apple said its battery could cover 12 hours of web browsing and 13 hours of iTunes movie playback.
10:21 a.m.: Apple said the new MacBook Air has 17% less volume than its predecessor and is incredibly thin at just 15.6 millimeters, 10% thinner than the previous MacBook Air. It weighs 2.75 pounds.
10:21 a.m.: The new MacBook Air is also made of 100% recycled aluminum. Apple’s metallurgy team had a breakthrough that allowed it to use aluminum shavings in a new alloy that can be used in new products. It’s the “greenest Mac ever,” according to the company.
10:24 a.m.: The new MacBook Air will be available on November 7, but you can order it on Tuesday. It starts at $1,199, which is $200 more than the MacBook Air used to cost — but Apple says it’s still its most affordable Retina Mac you can buy.
10:25 a.m.: Cook came back on stage to talk about a “small but mighty Mac.” A short video showed off what appeared to be a spaceship but was actually a new Mac Mini.
10:27 a.m.: The new Mac Mini “is a beast on the inside,” Apple said. Every Mac Mini starts with four cores, but it can be configured with six cores. These are eighth-generation CPUs with 60% faster graphics, and it’s five times as fast, according to the company.
10:29 a.m.: The previous Mac Mini featured up to 16 GB of memory, but the new one can be configured with 32 or 64 GB. Every Mac Mini also has all-flash storage that’s up to four times as fast and double the capacity, plus the T2 security chip. Apple said it made a new thermal system to make sure the computer stays quiet.
10:30 a.m.: The new Mac Mini has four Thunderbolt 3 ports, HDMI, USB-A, and Gigabit Ethernet. You can even string several together to do a whole lot of processing.
10:31 a.m.: The base Mac Mini starts at $799. “It’s by far the best value we’ve ever offered in a Mac Mini,” according to Apple. You can order it starting Tuesday, and it will be available on November 7.
10:34 a.m.: Cook came back to talk more about “Today at Apple” and invited Apple’s vice president of retail, Angela Ahrendts, to come on stage.
10:34 a.m.: “You’ve heard us talk about retail as our largest product,” Ahrendts said, adding that Apple had designed 60 new sessions of Today at Apple, which offers lessons, techniques, and programming for customers and entrepreneurs — you can see ones near you through the Apple Store app.
10:43 a.m.: Cook returned to the stage to talk about the iPad. “We’ve sold over 400 million iPads, making it the most popular tablet by far,” he said. “No one else is even close. We’ve sold more iPads in the last year than all of the notebooks from the biggest notebook manufacturers. This makes iPad not only the most popular tablet, but the most popular computer in the world. That’s pretty phenomenal!”
10:44 a.m.: “Today, we’re announcing an all-new iPad Pro,” he said. “It’s going to push what you can do on iPad, or on any computer, even further.” A video showed off the new design: It has an edge-to-edge screen and an Apple Pencil that attaches magnetically and charges wirelessly.
10:46 a.m.: “This is the iPad we dreamed about building from the very beginning,” he said. It features an 11-inch LCD “Liquid Retina” display — the same technology used in the iPhone XR — that fits in the same footprint of the old 10.5-inch iPad. Apple also made a new 12.9-inch iPad Pro, which is about the size of an 8.5×11 sheet of paper. Both iPad Pros are 5.9 millimeters thick and feature Face ID.
10:49 a.m.: No matter which way you use these iPads, they’ll be right-side up. But they come with new gestures: You swipe from the top right corner to get the Control Center, and up from the bottom to get your dock. There are also plenty for multitasking.
10:50 a.m.: The new iPad Pro is powered by Apple’s A12X Bionic chip, which features a seven-core GPU, an eight-core CPU, and 10 billion transistors. Workloads are now up to 90% faster, and graphics performance is 1,000 times faster, according to Apple. It says these new iPads are faster than 92% of all portable PCs and offers Xbox One-class graphics performance.
10:54 a.m.: The new iPad Pros support USB-C, letting them connect to cameras, external displays, or some musical instruments. You can even charge out from the device, so you could use your iPad to charge your iPhone.
10:56 a.m.: Tapping the screen with the Apple Pencil wakes the iPad Pro and brings you to the Notes app. You can tap twice on the Pencil to change tools and even customize your control settings.
10:58 a.m.: A handful of executives from Apple and other companies like Adobe and the video game publisher 2K took the stage to demonstrate the iPad Pro’s performance in games and apps like Photoshop. Just trust us on this one: The new iPad looks incredibly powerful.
11:11 a.m.: The 11-inch iPad Pro starts at $799, while the 12.9-inch model starts at $999. Both are available in LTE configurations as well. You can order starting on Tuesday, and they will be available on November 7. Apple will continue to sell the 10.5-inch iPad Pro for $649.
11:17 a.m.: Cook came back on stage to talk about “one quick update”: Apple on Tuesday is shipping iOS 12.1, which supports Group FaceTime for up to 32 participants, as well as eSIM support for iPhone XS and XR and a whole bunch of new emoji.
11:18 a.m.: Cook went over the morning’s announcements: the new Mac Mini, the new MacBook Air, and the new iPad Pros. “We love how people use our products to create truly wonderful things and put them out into the world,” he said. “We always believed deeply in the power of creativity for its power to change things. We’re so grateful to the people who create every single day.” Cook then introduced a musical performer: Lana Del Rey.
11:31 a.m.: That’s it for the event! Thanks for following along.
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