EcoCash has announced the return of the “Chaka-Chaya neEcoCash” promotion, offering much bigger prizes and affording customers the chance to win big.
Econet’s Cassava Zimbabwe CEO, Mr Eddie Chibi said that this year’s promotion is ‘bigger and better than before’ with over a million dollars in prizes to be won by more than 150000 customers.
“There are over one million dollars worth of prizes to be won and more than 150 000 individual customers are guaranteed to win,“ said Mr Chibi.
The prizes for this years promotion ranges from cash, cows, goats, cars, property stands, Kwesé decoders and airtime, to EcoSure cover.
To stand the chance to win, customers need to transact using EcoCash, and “the more you transact, the more you stand the chance to win big with EcoCash”, Chibi said, adding that the promotion was also designed to accelerate the adoption and use of digital payments in line with central bank policy.
EcoCash is the most widely used mobile money service in the country, processing over $725 million worth of airtime, bill and merchant payments in the fourth quarter of 2017 alone, according to telecom industry figures.
Chibi said the company was grateful for the market’s overwhelming support and use of EcoCash mobile money services, adding that he believed the “Chaka-Chaya neEcoCash” promotion would go a long way in rewarding the biggest and most frequent users.
Chibi said customers stood a chance to win “big prizes” whenever they send money via EcoCash, when they cash out, when they pay their bills (such as buying Zesa tokens, or their Kwesé subscriptions), when they pay merchants (such as when buying groceries in supermarkets) using EcoCash, when they buy airtime using EcoCash, or when they receive a minimum of $40 via international remittances (such as Cassava Remit and others).
EcoCash mobile money service has partnered with over 26 000 active agents throughout the country. Chibi said to help boost customers’ chances to win, this year one would earn an extra 20 points by registering for EcoSure.
“Once a customer gets to five points, they will get a ‘Point Booster’ that instantly quadruples their points tally by 20 more points, by simply registering for EcoSure and paying $1 or more in monthly premiums,” Chibi said, explaining that the idea was to lower the winning threshold by helping boost users’ points, and broaden the number of eligible participants.
The Cassava boss said this year the promotion would feature more draws, further increasing the chances of users to win.
“Our customers will be excited to know that this year ‘Chaka-Chaya’ will feature several draws designed to increase the chance for more people to win more prizes,” he said. We will have a monthly draw, offering hundreds of prizes.
“Then we will have another monthly grand draw, offering the bigger prizes, which include residential stands and brand new vehicles.