E-Cigarettes The New Game Changer In Mitigating Tobacco Harm

AS the world is grappling with an increased burden in tobacco related deaths as a result of increased uptake of combustible cigarettes, experts have called on Tobacco sticks manufacturers to switch to the E-Cigarettes in a bid to save millions of lives which are being lost as a result of smoking.

Speaking at the Tobacco Harm Reduction workshop which was attended by 14 African countries, Dr. Tendai Kadenhe Mhizha, Continental lecturer and a permanent member of the Gordon Institute of Business Science -University of Pretoria faculty said that society expects tobacco industry players to act responsibly and by having such a conference, some players are providing a primary roadmap to a smoke-free future.

By Michael Gwarisa Recently in Nairobi, Kenya

“The tobacco industry understands the millions of men and women who smoke cigarettes are looking for less harmful, yet satisfying, alternatives to smoking.

E-cigarettes don’t contain tar that is harmful to many humans, but still offers the rituals of smoking that consumers have become accustomed to and value,” she added.

A new generation of alternative tobacco products could offer a breakthrough for harm reduction, appealing to smokers, in a time where current anti-smoking campaigns are considerably not cutting through.

Globally 7 Million people die from tobacco annually despite the efforts of the anti- tobacco agencies and world-wide anti-smoking campaigns.

During this conference, journalists drawn from 14 Southern, West and East African countries including: Nigeria, Botswana, Ethiopia, Kenya, Lesotho, Malawi, Mozambique, Namibia, Rwanda, Swaziland, Tanzania, Uganda, South Africa, Zambia, and Zimbabwe debated and set forth several resolutions.


The conference had representation from 14 African countries and provided the stakeholders with an opportunity to engage in open conversation and debate about the future of the industry and how tobacco companies can embrace technology and innovations to achieve Sustainable Development Goal 3 on good health and wellbeing by offering practical smoke-free alternatives to smokers.

 “Given the undisputed harm caused by cigarettes on human health, the potential negative impacts of e-cigarettes are certainly pale by comparison as there is no tar in e-cigarettes. Stakeholders in the industry must offer alternative products as an important smoking cessation tool. We believe we can have a big impact on public health by promoting alternatives to smoking cigarettes”, added Mr. Ade Adeyami.

The key guests were: Debo Adesina (The Guardian Nigerian Editor-in-Chief); Daniel Kalinaki (Managing Editor, Regional Content, Nation Media Group); and Dr. Tendai Kadenhe Mhizha (Continental lecturer and a permanent member of the Gordon Institute of Business Science, University of Pretoria (GIBS faculty) Magesha Ngwiri (Media Consultant); and Aliou Goloko (Secretary General –REJOiNT (A reporter’s network specialized on monitoring the tobacco and nicotine industr


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