DStv Now Makes "You Feel Every Moment"


Digital Satellite Television (DStv), MultiChoice’s digital satellite TV service in Africa, has changed its payoff line from “so much more” to “feel every moment.”
Few months after a glitch that showed “so much more” for free on all bouquet the Television service has eclipsed and offered tense competition to the analogue Zimbabwe Television for the past years forcing the Broadcaster to join the digital station
The old tagline “so much more” which served the MutiChoice business for quite a period displaying the quantity of what was on offer for the customers has now been phased out to accommodate the new one “Feel Every Moment”.
By Gift Chirauro
The new payoff line encompasses the emotion customers feel while viewing different content (epic sports moments or real-life dramas), and an acknowledgment that time is precious and everybody is chasing it. So DStv wants to offer the type of quality content that makes it worth the time commitment a customer makes by sitting down to view it.
“The rationale behind the change was guided by the key insights from our subscribers,” said DStv statement. It added that, whatever the customer watch, however it engage with us, every interaction will elicit a response, leave you changed and enriched.
Research and analysis showed DStv’s relationship with its customers and what it meant to them had changed. It was no longer about quantity but more about quality and the response of the customer.
When the crew of this publication visited the place for an open discussion, the officials emphasised that DStv will make people laugh, cry and everything in between. “Feel Every Moment” this is our brand promise to our subscribers.
In addition, this has become more life enhancing for DStv customers. The TV service is now offering help to keep their customers informed with all the news channels. And, in the lower living standards measure groups, DStv is seen as giving them access to a world of new and different experiences and places.
As such, what is now apparent with this developments is that a DStv customer has a more emotional connection to the brand than expected.

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