The second edition of the Digital Future Conference roared into life today with speakers from Zimbabwe and abroad shared their expertise on digital marketing.
Speaking to one of the organisers of the event, William Chui said the event exceeded his expectations.
“The first day for us has really been a success, we’ve had a tremendous turnout, the numbers were looking good from the beginning and but the numbers have even surpassed what we expected. We had a full house.
“We oversold what we had wanted. The sponsors that had said would come through definitely came through.
“We have managed to hold a successful event in our eyes. Successful in that conversation around digital media and marketing has taken place,” he said.
The event which is a two day conference was organised by TechZim and TBWA Zimbabwe.
Running under theme ‘Digitise, Monetise, Realise’, the Digital Future conference was graced by several corporate executives from TelOne, DStv Zimbabwe, Telecel Zimbabwe, MultiChoice, Magna Carta, AB Communications, to mention but a few.
The event was highly engaging with speakers and the audience making insightful contributions as well as questions.
Chui said they will be going practical tomorrow.
“Tomorrow is more of a day of training. Today was the theory, tomorrow is the practical. A hands on approach to what we have spoken about,” he said.
Mnet’s Marketing executive for East and Southern African channels Sonia Sengupta and Magna Carta Business unit head Kalay Maistry, Just Palm Digital marketing expert Patrick Palmi, Google’s technical solutions consultant Dane Knezic among others.
There were plenary discussions with panels composed of Zimbabwe’s Afrobeat queen Ammara Brown, local digital marketing guru Tinashe Nyaruwanga, Bustop TV boss Lucky Aaroni, Executive Producer and mastermind behind Battle of the Chefs Joseph Bunga, Executive Producer at one of Zimpapers’ TV projects, Zimpapers TV Network (ZTN) Nico Abote, Zimbabwe’s youngest undergraduate Maud Chifamba, Aayah’s Playcentre Marketing Director and Chief Operations Officer Ellen Vanessa Chironga, and Moto Republik’s co-founder Sam Monroe aka Comrade Fatso.