Basic Skills For Blogging
To be a blogger, of course unique, informative and quality writing skills are primary. Along with that you have to be equally good in search engine optimization to optimize your blog in accordance with the regulations set by search engines.
In order to promote your website or blog in the social media you have to be adept with the skills of social media marketing. Of course freelancers are available for help but knowing the job yourself will give you the extra edge both in terms of creativity and money.
Build Your Brand
Your blog is your brand. Your content and messages for the audience is the brand you represent. So work on the image of your brand. Design the website and logo in a way so that it conveys the image of your brand. Keep modifying the design so that an updated touch stays with your blog. You can experiment with your way of writing too.
Sometimes you can put your thoughts in bullets. Occasionally you can write a beautiful essay based on your theme or may be sometimes you can do it in a question and answer format. This is to keep your audience in sync with your blog. They should not get bored with your contents, instead have new expectations from your blog.