Apple Takes Over PrimeSense, Maker Of Motion Tracking Chip Technology


Apple continues its cannibalistic modus operandi by swallowing Israel’s PrimeSense Ltd. PrimeSense Ltd, the maker of motion tracking chip technology that was used in Microsoft Corp’s Kinect game console, was acquired by Apple Inc.

PrimeSense Technologies gives digital devices the ability to detect movements and objects, and then translates that to depth and colour. In addition to its use in gaming , PrimeSense has been developing new depth-sensing technology that allows for a 3D camera in a mobile phone to enable Apps like Indoor Navigation tools or 3D shopping catalogues.
PrimeSense also said its technology can be used for measuring depth allowing a person to take a photo of their living room into a furniture store to determine if a sofa would fit in that space. The Tel Aviv-based PrimeSense and Cupertino were negotiating  a deal for about US$350 Million.

Apple spokeswoman Kristin Huguet said “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans. The deal fits Cupertino, California-based Apple’s cannibalistic pattern of buying less well-known companies whose capabilities are folded in future products.

Apple has (swallowed) bought several chip companies including Passil Semiconductors this year, Intrinsity in 2010 and PA  Semi in 2008.The  company also purchased the Israeli company Anobit last year to acquire flash-memory technology__.Bloomberg


Nicole Madziwa

Joke Of The Day:Don't Forget To Bring Your New Laptop To Show Me.

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