Africom`s Guroo Business, An SME`s Panacea.

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By Toneo Tonderai Rutsito

Africom, Zimbabwe’s arguably leading converged ICT service provider, recently unveiled a “business in a box” concept set to revolutionize the way both SMEs and large corporate communicate.

The Founder and Chief Executive Officer of Africom Mr Kwanayi Kashangura said “the service is line with Africom’s main mandate which is to provide tailor made solutions for the business sector by providing bespoke cutting edge ICT solutions at affordable rates.

Guroo business is an all in one ICT communication solution service designed for business, wrapping up all the communication needs in a single bill eliminating the need to look for more service providers.

The Guroo Business Classic comes with Telephony services across networks, Broadband Internet, Local Domain Registration, Domain Hosting Email Hosting, Unified Communication Collaboration and Cumulus ERP making .

These are essential innovative products that are able to cut running costs and optimise business operations making it an affordable converged ICT solution for small to medium-sized business.

As one of the first company in Zimbabwe to challenge convention by offering a converged communication solution, Africom have set themselves apart from traditional operators through innovation and professionalism.

Speaking to media, the Marketing Manager Prosper Mutswiri said “We are the first company to integrate data, voice and video over broadband as well as mobility into a single unified solution with the sole aim of connecting our customers to success. Now we are the first to bring a platform where our business customers get all their communication needs from one service provider all in a single and most affordable cost which we call guroo business”

Few Months back, Africom launched a very interesting package called Guroo voice application and now is expanding the service to the businesses in Zimbabwe. The solution will see SMEs in Zimbabwe getting good telecoms products at low cost, in fact at no installation costs.

“We are also excited today as we continue to build an enduring legacy” said Mutswiri. The products that Africom provide to its business customers include Metropolitan Fibre Network across all provinces of Zimbabwe with a microwave backbone redundancy. We have an optic fibre link to the Seacom cable, bringing cheaper and reliable internet to consumers across the country.”

Africom has satellite infrastructure that connects to tier one service providers all over the world and developed numerous countrywide wireless coverage zones as well as zones that traverse all commercial highways.
Buoyed by their Wi-Max network that delivers maximum uptime connectivity with reliable back-up power to ensure continuity, they provide a robust CDMA network using CDMA technology 1X+EVDO (CDMA 2000) over an IMS platform (IP multimedia subsystem).

This is the unique platform that allows for voice, data and video over broadband making it possible to retain custodianship of the Zimbabwe International Peering Point for all ISP and AIP’s. The myriad product ranges on offer speaks to the converged and universal appeal Africom brings to the ICT industry.

The new Guroo Business comes with Convenience, Simplicity, Cost Effectiveness All in one solution, Follow me voice service, Roam anywhere with your business, Streamline operations, increase business insight, Increase business agility ,Reducing IT cost by avoiding the large capital

During the same breakfast meeting, Mr Jonah Mungoshi, a renowned motivational speaker gave a morning spring up to the guests with powerful business advices, tips and motivational talk.

He encouraged all stakeholders to be brand conscious and create loyalty to all their products by adding value to the customers instead of only profiteering.

“People really do not care about what you know till they know how much you care, every business should create a business model like that of apple, today apple fans will die to protect their brand” he said

The Africom Guroo`s VoIP product is currently receiving massive response from the local community as it revolutionise the way Zimbabweans communicate over the internet from any internet service provider.
The Marketing Manager with Africom Mr Prosper Mutswiri revealed massive uptake of the product with their recent Gweru tour shooting up their figures by 7 000 subscribers from their recent midlands offensive marketing launch.

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