“Developers, developers, developers, developers, developers.”
In 2000, footage of a sweaty, high energy Steve Ballmer, the then chief executive of Microsoft, became a viral hit after he walked on stage and shouted the same word over and over again.
It was one of many moments over the last 30 years of a live tech event throwing up a must-see moment.
But recently, tech fans have been starved of live launches because of the Covid pandemic.
The keynote speeches, the long demos popularised by Apple’s Steve Jobs, among other tech luminaries, have all but disappeared.
Instead, almost all tech companies have turned to virtual events. In most cases, this involves extremely glossy pre-edited videos.
“We all watch them together, quote unquote, ‘live’ but they’re not live. They’re pre-recorded and just playing out live. It’s like a YouTube premiere,” reflects tech commentator Jason Snell.
And some believe this format is here to stay.